Style & Fashion Inspiration
Inspiration for the hotel’s redesign has come from many different places, from luxury 5* hotels to the natural beauty of the countryside. Another significant influence of the hotel’s redesign has come from the world of fashion and style. Taking inspiration from designer fashion, the hotel will create a unique guest experience that goes hand in hand with the luxury and exclusivity of designer shopping.
With designer shopping outlet, Bicester Village, just moments from the hotel, they aim to create a bridge between designer shopping and luxury accommodation for the ultimate shopping holiday.
Bicester Village is one of Britain’s top designer outlets and home to 160 boutiques of world famous brands, drawing millions of international visitors each year. It offers a luxury shopping experience, with avenues lined with charming designer boutiques and restaurants that perfectly complement its countryside location. Just 45 minutes by train from London, visitors come from across the globe to experience this unique, designer shopping utopia. Named by The Telegraph as one of Britain’s best designer outlets, there’s no wonder why it’s a must-visit shopping destination. It has even drawn famous guests such as the Duchess of Cambridge, Kate Middleton, spotted by adoring fans shopping for her son Prince George back in 2014. Summed up perfectly by Forbes Magazine; “Bicester Village in not just about shopping. It’s a mini-holiday”.
Just 5 minutes from Bicester Village, the Chesterton Hotel has taken inspiration from their designer shopping neighbours for its transformative redesign.
Drawing motifs and inspiration from the world of fashion and style, the Chesterton Hotel will be an experience of exclusivity and luxury with a personal touch. Read on to find out more about the influences of fashion in our hotel design and beyond…
The influence of fashion & style
Just like in fashion, interior design is subject to changing trends and personal taste. Colours, materials, shapes and patterns are all part of the many changing variables of fashion and design, and are creatively combined in the materials that characterise the space we live in.
While fashion and design trends are constantly moving and changing, there is a clear logic to the materials, colours and patterns we favour, rooted in a blend of psychology and sensory perception. For instance, a soft blue palate gives a sense of calm and relaxation, while orange is warming and certain prints can engage us. There is also an element of timelessness to fashion and style, with some designs, brands and motifs standing strong and unmoving against the changing waves of trends.
The Chesterton Hotel takes inspiration from timeless, heritage designer brands, in a marriage between fashion and luxury. The interior design of the hotel combines the fashion and lifestyle of Bicester Village with a bold and contemporary look, and seamless luxury in every detail. Colours, textures and lighting will come together to create an exclusive guest experience, and the perfect place to relax and unwind after a fabulous day of designer shopping.
The relationship between fashion & hospitality
With shopping as one of the top-choice activities during holidays and weekend breaks, it’s easy to see why fashion and hospitality have become more and more connected. And while interior design has a long and rich history, it has infiltrated increasing aspects of our lives and spaces in recent years.
Interior design has undeniably upped the game in the hospitality sector. The bar has been raised, and hotels are among many that must meet the new expectations of their guests. Just like in fashion, hotels must establish a distinct identity and brand to encourage visitation and loyalty.
As famously said by Coco Chanel, “Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening”. Fashion is every aspect of our lives, and is not only about the clothes we wear but also about our lifestyle and experiences.
Drawing on this philosophy, the Chesterton Hotel, restaurant and bar are being skilfully designed with a nod towards fashion, to create a unique luxury experience for every guest.